Think big, shop small!
Small Business Saturday is coming! For those of us who love local, who shudder at the thought of Target at 5:00 am the day after Thanksgiving, who believe in our bones that Thanksgiving shopping is a sign of the End Times, there’s Small Business Saturday. Shop local on the day after the day after Thanksgiving, and you’ll come away with unbruised ribs and the warm knowledge that you’ve helped the people who keep your town running.
You’ll also probably come away with more personal gifts for holiday giving than if you fought the crowds.
This year, a lot of bookstores are joining the Shop Small day, including my local, Bookshop Santa Cruz. They’ve even brought some of us locals in to talk about our favorite books:
No Black Friday, no Cyber Monday, just shopping with friends and a gentle drive home. Check out your local shops here.
Here’s the Bookshop Santa Cruz page. And on November 30th, remember to: